Wispa Gold Outdoor messages Campaign

To celebrate the return of the Wispa Gold, Cadbury has launched a new campaign dedicating £2m of media space to all those who adore the chocolate bar (and as we have seen from previous campaigns there are quite a few of them). As a further 'Thank You' to all of their supporters there will be a chance for fans messages to be featured on one of over 1,000 poster sites across the UK, with a website set up for people to note their message. The website is www.wispagoldmessages.com for all of those interested and the closing date is 3rd October.



It is also worth mentioning that to launch the campaign Rolf Harris has designed his very own billboard (on 15th September), submitted by one of the earlier winners, at Old Street roundabout on (shown below).



A great idea i think, and a very nice continuation of their ongoing use of the viral admiration of the brand. Once again I really like the way that it's impactful without being too in-your-face, and really gives the fans and supporters of the brand a chance to get involved. I think this is most evident by the amount of use people have already got out of the site, and the way in which the idea has been received!

Fortheloveofwispa – new Wispa campaign needs you!!

Do you love Wispa? Ahh, but do you really love Wispa? Well this is the question posed in the new Wispa campaign inviting the public to pledge whatever they can to help with the making of their new advert.


www.fortheloveofwispa.com


The advert I saw was in the London Metro this morning, with simply an example of a pledge, and the website address www.fortheloveofwispa.com. Upon entering the website you are introduced to the Fortheloveofwispa campaign, with a countdown to the 1st December closing date. As you can see below, the pledges range from Masks to Airfields, and Stuntmen to Grandmas. You can even donate yourself if need be, and in the words of the Fortheloveofwispa site ‘create your own little piece of advertising history’.


Fortheloveofwispa Pledge Page


This is a really interesting way in getting Wispa lovers involved in the lovable 80’s chocolate bar, brought back to life this year with the help pf a convincing argument set by a Facebook group. So along with 85 others, I have pledged a Mexican Wave!