Cadbury Creme Egg Cad-apult - using Google Maps to goo your friends

Cadbury's Creme Egg is one of those brands who are known for creating some very clever and engaging formats and microsites, and this example is no different. The Cadbury Creme Egg Cad-apult from Canada gives people the opportunity to goo both friend or foe by simply imputing their address and hitting the 'fire' button, then using the Google Maps functionality an egg is fired through the sky directly onto the chosen target. This is definitely one worth checking out, so you can view the microsite here Returnofthegoo.ca


Pic 1 - Cadbury Creme Egg Cad-apult



Pic 2 - Cadbury Creme Egg Cad-apult



Pic 3 - Cadbury Creme Egg Cad-apult


Enjoy!

Cadbury create first round YouTube player

Cadbury Australia have collaborated with YouTube to launch their Cadbury Rollpack, by creating the first circular round YouTube player. As shown in the picture below the fully playable video is everything you would normally see on the site, with the exception of being a completely different shape.



Pic - Cadbury create first circular YouTube player


Although this is nothing more than another quirky execution for Cadbury's Glass and a Half Full Productions branding activity, I still think it's pretty cool and another good example of using YouTube in an innovative way.

Click here to view the YouTube Cadbury player!!


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Live Cadbury 'Jivebrow' MSN Homepage takeover ad

It was announced today that we could have possibly seen the world's first truly interactive ad according to Flash Talking. The Cadbury's Jivebrow expandable MPU is an online extension of their current "dancing eyebrows" TV ad campaign, and ran on the homepage of MSN today.



The Jivebrow expandable MPU allows viewers to film themselves (directly from the ad!), submit their video for approval, and then have their video appear on the MSN homepage (as per the picture below), and all the user needs to do is connect their webcam. The ad was a joint effort by Flash Talking, MSN, media agency PHD, as well as the creative team at Hyper Happen.



The advert is running today, Friday 27th February and can be viewed on MSN, or here at Flash Talking at any other time. A world first? I'm not so sure, but it looks very cool all the same.

Latest Cadbury's advert 'Dancing Eyebrows'

Here is the latest Cadbury advert in the 'Glass and a Half Full Productions', entitled 'Dancing Eyebrows'...



The ad sees two children children posing for their family portrait, when boredom takes over and they break out into a crazy eyebrow dance to the 1989 track 'Don't Stop The Rock' by Freestyle. The advert aired yesterday, Friday 23rd January 2009, on Channel 4 after Celebrity Big Brother.



Cadbury's have also taken their latest ad a bit further after the success of earlier ads 'Gorilla', and 'Trucks', by launching 'Jivebrow'. Jivebrow gives the public the chance to show off their funky eyebrow grooves by signing up to the Cadbury's website, with the opportunity to be the eyebrow dancing stars of their special online ads.

IFAW - Spoof Cadbury Gorilla advert

The International Fund for Animal Welfare (IFAW) has release a viral spoof remake of the Cadbury Gorilla advert, which features a Gorilla-less drum kit, with the caption 'A world without Gorillas is closer than you think'.

This clever and very simple remake puts across an extremely clear message in a way that is eerily impactful. Take a look yourselves below...




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