Honda ‘Let it Shine’ Headlights ad

I thought I would post the following ad which caught my attention this week, the new Honda ad from Wieden & Kennedy which is apparently the largest ‘LED Screen’ ever created, using the headlights of their new affordable hybrid. Similarly to a massive Lite-Brite with a difference, the cars are hooked up to a computer to create the below light show.



The creative agency have also released a 'making of' video which takes the user through the whole process, an interesting way of further engaging those interested. I know this is nothing new, but it is firstly interesting to see that users are now expecting this sort of extra love, and secondly it is good to see brands satisfying them.

This is the 'Making of' Video for those interested:

Honda Fit Vs. Fuelivores – Campaign

This is the campaign by Honda - 'Honda Fit Vs. Fuelivores', for the new Fit, set in the style of a Mad Max style futuristic movie, in which we see our hero the Honda Fit, battle against the evil mutant Fuelivores. The user must choose a side, and battle their way through various levels, and challenges to unlock content, and continue through the movie.



This is a well designed smooth site, with simple concept, and reasonably addictive content. The features of the car, all explained in a tongue in cheek way, which somehow are a benefit to you in this epic battle of good and evil. There is also plenty of additional features to the site offering users, free downloads, the ability to share unlocked movies, and explore the car in a lot of depth.