MINI Vending Machine - Mobile Shortcode Building Projection

Now this may not be particularly new or ground breaking, but is still an extremely cool execution from Canada. The passerby texts their chosen car from the projection shown which is then deposited in the tray beneath, with each MINI displaying its own unique exhibition (Shown in the video below).


Video - MINI Vending Machine

MINI: 'Two Untamed' Teaser Videos (Mirror. Same. Shine)

MINI have released a series of teaser videos prior to the Frankfurt Motor Show this year, to generate some added mystery and buzz around the unveiling of the “twins”, which blogs are already calling the Coupe Concept and Speedster. The virals show the 'untamed twins' in a series of unusual settings, with the messaging 'New from MINI. 2 B THRILLED. 2 B DESIRED. 2 B CONTINUED'. The three videos were released one after the other (shown below), named Mirror, Same, and Shine.



Video 1 - MINI. Two Untamed. Mirror.



Video 2 - MINI. Two Untamed. Same.



Video 3 - MINI. Two Untamed. Shine.

Happy 50th Birthday MINI!!

Yesterday every one's favourite British brand turned 50, celebrating fifty years since MINI first drove off the production line.



Pic 1 - MINI Email announcing 50 year birthday


To celebrate the birthday in the UK, all the best bits of the brand's fifty years have been pulled together into a nice little microsite which give fans of the brand a chance to look over the old ads, a competition, other firsts from 1959, as well as a more detailed look at the car's history, and all the best bits from the big birthday bash 'MINI United' back in May.



Pic 2 - MINI '50 year birthday' site


The birthday as expected has also been celebrated Worldwide with the release of the below series of videos to celebrate the milestone called “Rebel without Pause” which focuses on MINI fans and drivers all around the world and their personal experiences with the brand.



Video 1 - MINI 50 years - Rebel without Pause. (part.1)



Video 2 - MINI 50 years - Rebel without Pause. (part.2)


Related Posts:
MINI United Celebrates 50th Birthday
MINI IPhone App - Openness
MINI Clubman Viral - 'Have you seen that?'

True Blood: Vampire Targeted advertising

The second series of HBO's True Blood starts in the US on June 14 at 9pm, and in the true nature of the TV show over the last month or so, they have got together with a handful of brands to launch a very original and cool campaign targeting the vampires living among us. Some of the brands involved are below.


MINI



Harley-Davidson



Monster.com



Gillette



Other brands involved include Ecko Fragrance, Anubis Air, Hotel Carmilla, and Geico in a campaign which was implemented across Outdoor, Press, and Online.

According to the True Blood Bloodcopy Blog advertisers would be silly not to target Vampires in these difficult times... "With a global recession in full swing, tapping the growth segment of vampire consumers has become all the rage in corporate America. Leading the competition, these companies have all launched marketing efforts aimed at turning undead desires into dollars".

Fantastic!

MINI IPhone App - Openness

A few weeks ago MINI launched their iPhone App for the new MINI Convertible, and their 'Stay Open' campaign. Allowing the user to find out that life's more interesting when you stay open, the objective of the app is to find our how open they are? There is a link to iTunes for the app at the bottom of this post for those curious.



The first thing you do is to select one of four levels of 'Openness', from 'New to this open thing' to 'Open is my middle name', at which point using the phones GPS function you are located, and served suggestions of strange and interesting activities based on where you are.



The list activities range from things such as dining on a zebra steak, to rendering a naked person in pastels. You can then save these to a list, or send to a friend in order to test them on how open they are, there is also a chance to take a 360 look at the new MINI Convertible.



The application does state that is for those 18 and over only, but is free, and offers activities in 10 cities over the UK including London, Manchester, Cardiff, Edinburgh.

The app can be found here: The MINI IPhone App - Openness


Related Posts
MINI United Celebrates 50th Birthday
MINI Clubman Viral - 'Have you seen that?'

MINI United Celebrates 50th Birthday

MINI is officially 50 years young this year, and to celebrate MINI United is coming to the UK. The MINI United festival is a celebration of all things MINI, and takes place every two years with previous events in Misano, Italy and Zandvoort, Holland. 2009 will also see the largest MINI United event to take place to date with MINI fanatics travelling from all across the globe to join in, held at Silverstone and taking place from May 22nd to 24th.



Guests such as Paul Weller, Calvin Harris, Chris Thompson, Raygun, and Twisted Wheel will be entertaining over the weekend, with a host of events for everyone from die hard MINI fans, to adrenalin junkies. There is also a MINI United community set up, which also includes everything from festival programmes, competitions, as well as maps and further information of the weekend.

MINI Clubman Viral - 'Have you seen that?'

MINI in the US have launched this neat video for MINI Clubman which cleverly pokes fun at the purpose built viral video trend, of which I'm sure we're all familiar. Pre-empting the usual response to a 'viral' the video identifies that yes everything in the clip is in fact fake, including the line 'I think we're in a viral'.



Enjoy!