GM: Reinvention - New ad for New GM

This is the latest ad for GM released yesterday, entitled Reinvention. The commercial dedicates itself to ensuring that the public does not lose trust in the brand, following the news that they were filing for Chapter 11 bankruptcy. The ad is launched in line with the new website GM Reinvention.com, which aims to inform the consumers of the ways in which the brand plans to be reborn.





I really like the honest, and down-to-Earth tone of this ad, which is evident from the opening line 'Let's be completely honest, no company wants to go through this, but we're not witnessing the end of the American car, we're witnessing the rebirth of the American car'.