Sunday, 13 March 2011

Top 10 brands on Facebook - Infographic

Here is a nice little infographic I found giving a snapshot of some top ten's including brands, celebs and TV shows which I thought I'd share courtesy of allfacebook.com.


Pic - Top 10 Brands on Facebook Infographic

Saturday, 12 March 2011

St Patrick's Day Ad - Guinness 'Man Hugs' Video

To celebrate St Patrick's Day on March 17th Guinness have released the below video as a reminder of how to act appropriately this year when engaging in a man hug. Also pop along to their Facebook page if you are a fan of the beer to claim a free pint, as well as watch further lessons such as 'How to engage a stranger in a conversation'.


Video - Guinness 'Man Hugs' Video

Happy St Paddy's Day!!

Cadbury Creme Egg Cad-apult - using Google Maps to goo your friends

Cadbury's Creme Egg is one of those brands who are known for creating some very clever and engaging formats and microsites, and this example is no different. The Cadbury Creme Egg Cad-apult from Canada gives people the opportunity to goo both friend or foe by simply imputing their address and hitting the 'fire' button, then using the Google Maps functionality an egg is fired through the sky directly onto the chosen target. This is definitely one worth checking out, so you can view the microsite here Returnofthegoo.ca


Pic 1 - Cadbury Creme Egg Cad-apult



Pic 2 - Cadbury Creme Egg Cad-apult



Pic 3 - Cadbury Creme Egg Cad-apult


Enjoy!

Volkswagen Black Beetle YouTube Takeover.. and others

Maybe not a post for those who are not a fan of creepy crawlies, however a great example of another YouTube takeover for the VW Black Beetle. The video takeover which can be viewed at youtube.com/blackbeetle and acts as an extension to their fantastically popular Super Bowl commercial showing a beetle running around the undergrowth past the other traffic, knocking down the screen and disrupting the other insects as it goes. I have included the ad under the screenshot below for those who have not seen it.



Pic - Volkswagen Black Beetle YouTube Takeover


Video - Volkswagen Commercial: Black Beetle

Also look out for the dragonfly which follows your cursor around after the video, a nice touch I think.


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Britain's Got Talent 2011 YouTube Competition

Once again Britain's Got Talent is nearly upon us, and this year to ensure they continue to recruit the best the UK has to offer a competition will be held on YouTube giving a handful of people the chance to audition in front of the judges. Users are being asked to upload themselves and their unique talents to YouTube via the Britain's Got Talent channel by the 24th March to be in with a chance of winning.


Video - Britain's Got Talent Entry Competition

I think this a great extension to an already very successful programme, and like it or not, it is always a positive move when fresh ideas can be introduced in order to keep viewers engaged in the format before people have a chance to get bored. Although this recruitment process is nothing new and has been done many times before, it is becoming increasingly important for channels such as ITV to build upon the content they have in order to prolong the talkability of shows like Britain's Got Talent.


Pic - Britain's Got Talent 2011 YouTube Channel

Wednesday, 23 February 2011

Facebook Usage - Video infographic

I'm personally a very big fan of this style of video infographics, and so here is an excellent little snapshot of some incredible Facebook usage stats. Regardless of the fact that the video mainly focuses on US usage, I think this is still worth a watch.


Video - The World Is Obsessed With Facebook

My personal favorite stats from this are that apparently 57% of people talk more online, than they do in real life, and that 48% of young Americans said that they find out about what is happening in the news via Facebook.


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Tuesday, 22 February 2011

Lynx: Even Angels will Fall - Rich Media Example

As some of you would have seen by now the new Lynx Angels will fall campaign is building nicely into certainly one of my favourite at the moment, and not just due to the scantily clad angels either (this is excluding the crazy big brother style online series for the same campaign in Europe unfortunately). I really like the way the campaign is building, which was only supported further by a MPU I spotted on Media Mind's blog. To jog your memory the TV ad is below.


Video - Lynx Excite TV Advert - Full Length Version

Using google maps and postcode functionality built into the unit the user enters their postcode, to see an angel fall from the sky onto their location. This can be seen from the following link seen here: Creative Zone Served by MediaMind - Lynx - Google Maps


Pic 1: Lynx Angels will fall rich MPU


Pic 2: Lynx Angels will fall rich MPU


Pic 3: Lynx Angels will fall rich MPU


Pic 4: Lynx Angels will fall rich MPU

Enjoy!