5 Gum Street Raid – Online Treasure Hunt

In order to promote the limited edition 5 Gum tin Wrigley’s have launched the 5 Gum Street Raid, a treasure hunt hosted on Google Street View. Using Google Street View, 5 Gum has hidden 120 Limited Edition 5 Gum Tins in 10 cities. Each day for the next 10 days, 5 Gum’s Facebook fans will be given access to one of those cities in order to search and score a tin for themselves. The 5 Gum Street Raid will target destinations online throughout Australia and New Zealand before a finale in New York City on December 10th.


Video - 5 GUM STREET RAID


This is a nicely executed idea, and as highlighted on Creative, is very well suited to the 13 to 17-year-old net savvy target audience who are more than comfortable Social Networking and interacting with brands in the online space. It has also been posted that the page currently boasts the fifth largest brand Facebook group in Australia, however have not personally used the Facebook element of the page as much as they could’ve with an audience of now 242k.



Pic - 5 Gum Facebook Page


I think this is always an interesting issue for brands to tackle when creating a Facebook page and engaging a community, and can be difficult to engage an audience long term. I have included some examples of interesting brand pages below I have come across, however would like to know if there are any you guys have seen!


Tampax ‘Mother Nature’
Marks & Spencer
Starbucks
Aviva ‘Be The Big Picture’

T-Mobile & Merton (the piano improv guy) Gatwick Welcome Back Video

Following the amazing reception of the London's Heathrow Terminal 5 Welcome Home Ad, taking the T-Mobile flashmob to the next stage in it's 'Life is for sharing' evolution welcome the next installment this time at London's Gatwick Airport. Using the popularity of Merton, who played he's way into the spotlight with his Chat Roulette improvs, T-Mobile have created a new take on the Welcome Back Video (Shown below).



Video - T-Mobile & Merton the piano improv guy - Welcome Back Video


I think this is a fantastic idea, and very well thought out, my only slight concern is that I think an element of charm is lost in this execution. I don't know your thoughts, however I like the risque original videos of Merton which circulated back in March and personally feel that he doesn't seem to be enjoying this as much now there is a logo pinning to his famous green jacket!


Related Post

Merton the Chatroulette Piano Improv - Chatroulette viral craze

Star Wars Augmented Reality Game - Falcon Gunner

It's true there is now a Star Wars App games called 'Star Wars Arcade: Falcon Gunner' which puts you in the seat of a Millennium Falcon as you're attacked by an incoming fleet of Tie Fighters coming in at you from 360-degrees. As the player you can use the game view, showing a picture of the Death Star, or the background of your choice using the AR functionality. The game is nicely demonstrated in the video below, and works pretty well against the New York skyline.


Video - Star Wars Augmented Reality: Falcon Gunner


I think this is a really nice example, and will definitely be paying to down load this one. Although this is nothing new and works in exactly the same way as something like the Firefighter augmented reality iPhone game... it's Star Wars, and so is automatically a lot cooler than most things out there.



Pic - Star Wars Augmented Reality: Falcon Gunner


Related Posts:
Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Advertising Campaigns… so far
Top 10 Augmented Reality Advertising Campaigns… so far - PART 2

YouTube - Over 35 Hours of Video Uploaded Every Minute

The title pretty much sums this post up, that's right now there is over a day's worth of video uploaded to YouTube every minute... Over 35 Minutes according to the YouTube Blog! Now I could go into everything you could do in 35 hours, but I'm not going to... If you really do want this information check, out the original post here.



Pic - YouTube - Over 35 Hours of Video Uploaded Every Minute

A life on Facebook

A pretty cool video outlining a life through the eyes of a user account on Facebook...


Video - A life on Facebook

Page 3 Spoof Old Spice Ad - The woman you'd love your woman to be like

A couple of weeks ago I mentioned that Sesame Street released their own take on the viral smash hit made famous by Isaiah Mustafa, well now The Sun newspaper have given us their own take on the ad. Although everyone maybe a little over this whole parody by now, I'm sure gentlemen YouTube viewers and reader of The Sun will not resist a peek at this surprisingly tame (by that I mean YouTube friendly) version titled - The woman you'd love your woman to be like (Below).



Video - Page 3 - the woman you'd love your woman to be like



Pic - Page 3's Rosie Video - Page 3 - the woman you'd love your woman to be like

Local Deals hit Facebook Places

Yesterday it was announced that Facebook are unveiling Deals to their Facebook Places offering on mobile, bringing local businesses the opportunity to promote offers to passing trade. Currently only available in the US and rolling out over the next few days, ‘Deals’ in relevant areas are highlighted when a user checks in via their handset.

This new offering gives brands a unique opportunity to get onto the infamous Facebook App, something which many brands have been chomping at the bit to tap into given the massive amount of users which use the application on a daily basis. The video below outlines the service, which will no doubt make its way across the pond in the coming months.



Video – Facebook Places bring local deals to the US


To date advertisers have had to make do with existing geo-location services such as Foursquare in order to showcase local offers or create branding opportunities (such as Starbuck’s Barista Badge), however with ‘Deals’ this potentially opens up a new window of possibilities to engage users via one of the World’s largest digital brands.


Via