Now come on everyone, you all remember it 'The Red Car and the Blue Car had a race, all Red wants to do is stuff his face' and so on. That's right, Milky Way by some stroke of genius have brought back this blast from the past after almost 20 years, causing a rush of nostalgia across the blogosphere. So here it is for all of you who have not seen the new 2009 Red Car Vs Blue Car Milky Way advert.
Milky Way advert - Red Car Vs Blue Car 2009
Enjoy!
Tuesday, 23 June 2009
Red Vs Blue Milky Way 2009 Advert
Friday, 19 June 2009
Transformers: Revenge of the Fallen Viral Campaign
As part of the Transformers: Revenge of the Fallen "extended film experience" campaign, which has been rolling out over the last few weeks co-ordinated by Paramount Pictures, a series of videos, images and conspiracy blogs are tracking the mysterious sightings robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, Barcelona, Perth and even Machu Pichu. I have included some of the videos below.
Video 1 - Transformers: Revenge of the Fallen 'Scooter UK' Viral
Video 2 - Transformers: Revenge of the Fallen 'News Report Tokyo' Viral
The sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: www.therealeffingdeal.com and www.gianteffingrobots.com, where you can track further Worldwide sightings of the robot invasion.
Enjoy!
Thursday, 18 June 2009
Philips Vs. Wolfboy Twitter Competition
The Philips Vs. Twitter competition launched this week, giving people the opportunity to walk away with a brand new Cinema 21:9 TV. The idea is simple... Tweet exactly what you would like to challenge Philips with using text, or links to images, or video, and follow @Philips_vs to read the incoming entries.
Video - Philips Vs. Wolfboy Twitter Competition
The winning entry will be filmed and shown around the web, to secure the entrant Worldwide fame!
Good luck!
Via Illegal Advertising
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
As you may be aware this week saw the Worldwide Premier of the Summer smash that is Transformers: Revenge of the Fallen due for release in the UK on June 19th and internationally on June 24th 2009, a film I have been dying to see for months now. In order to whet the appetite for everyone waiting to see it, as well as generate further buzz about the release Paramount Pictures International along with Total Immersion have developed the ‘We Are Autobots’ Augmented Reality experience.
Video 1 - ‘We Are Autobots’ Augmented Reality experience
Shown in the video above the ‘We Are Autobots’ Augmented Reality campaign gives the user the opportunity to play the role of Optimus Prime, as well as find hidden messages from Bumblebee which giving users the chance to see exclusive Decepticon footage from the new film.
Video 2 - Transformers: Revenge of the Fallen Movie Trailer
I think this is a great site which generates a bit of extra buzz around the movie release, as well as giving moviegoers the chance to engage with the film with the incentive of discovering additional information. Admittedly there has been a few comments recently about the actual added value of AR, and what it can offer users, but its still nice to see these examples out there, with brands experimenting, and having a bit of fun with the technology.
Related Posts:
Top 10 Augmented Reality Adveritising Campaigns… so far
RubberDuckZilla: Augmented Reality Game
BMW Z4 “An Expression of Joy” - Augmented Reality
Wednesday, 17 June 2009
Ultimo Bra Testing at Alton Towers
This is a great idea in theory, a large group of women testing out bras on some of the UK’s top rollercosters at Alton Towers. However for a viral you would think that there would be some subtle mention of the brands, a url, or even a video titles that suggests where it came from. As the title of the post suggests this happens to be for Ultimo, although I only discovered this from the YouTube discription. Maybe I’m being too harsh, let me know what you think. Great video all the same.
Video - Ultimo: Bra Testing at Alton Towers
Volkswagen Twitter ad and Spotify Campaigns.
Okay now before we get started I just want to clarify that these are different campaigns; however are both good examples of utilising emerging media platforms such as Spotify and Twitter.
Let’s start with Spotify… Spotify is a brilliant application which allows users to listen to any music they wish to for free, and is still growing at a rate of at least 10,000 new users every day! It’s purely ad funded (well there is a premium service for those who are still mortified by the very prospect of seeing a banner on their screen) and due to the clean nature of the app can achieve very impressive standout for an ad. 
Volkswagen in Sweden decided to use the music application for their Passat EcoFuel Jazz Calculator campaign which allowed users to plot their journey cross country in Jazz miles. The site calculates the Kilometres, and CO2 emissions for your journey, as well as the time it will take, and creates a Jazz playlist which can play out throughout that time (which you can then save to your Spotify account).
This is a great idea, however would be a lot more interesting if you could download it to your mobile, via the Spofity App (due to land later this year) and play it through you car stereo.
So… Twitter. This is a really cool example of utilising Twitter without pulling users away from the site they are currently on. Volkswagen has created this neat ad which looks at the info from your Twitter stream and recommends the car most relevant to you. 
Pic 1 - VW Twitter Rich Media ad
I really like the simplicity of this ad, test it for yourself here (Volkswagen Rich Media Twitter ad), and if you still do not have a Twitter account why not try a celeb Twitter name. I’ve posted some examples below.
Pic 2 - VW Twitter ad: Jonathon Ross (@Wossy)
Pic 3 - VW Twitter ad: Demi Moore (@mrskutcher)
Via - Adverblog
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