5 Gum Street Raid – Online Treasure Hunt

In order to promote the limited edition 5 Gum tin Wrigley’s have launched the 5 Gum Street Raid, a treasure hunt hosted on Google Street View. Using Google Street View, 5 Gum has hidden 120 Limited Edition 5 Gum Tins in 10 cities. Each day for the next 10 days, 5 Gum’s Facebook fans will be given access to one of those cities in order to search and score a tin for themselves. The 5 Gum Street Raid will target destinations online throughout Australia and New Zealand before a finale in New York City on December 10th.


Video - 5 GUM STREET RAID


This is a nicely executed idea, and as highlighted on Creative, is very well suited to the 13 to 17-year-old net savvy target audience who are more than comfortable Social Networking and interacting with brands in the online space. It has also been posted that the page currently boasts the fifth largest brand Facebook group in Australia, however have not personally used the Facebook element of the page as much as they could’ve with an audience of now 242k.



Pic - 5 Gum Facebook Page


I think this is always an interesting issue for brands to tackle when creating a Facebook page and engaging a community, and can be difficult to engage an audience long term. I have included some examples of interesting brand pages below I have come across, however would like to know if there are any you guys have seen!


Tampax ‘Mother Nature’
Marks & Spencer
Starbucks
Aviva ‘Be The Big Picture’

T-Mobile & Merton (the piano improv guy) Gatwick Welcome Back Video

Following the amazing reception of the London's Heathrow Terminal 5 Welcome Home Ad, taking the T-Mobile flashmob to the next stage in it's 'Life is for sharing' evolution welcome the next installment this time at London's Gatwick Airport. Using the popularity of Merton, who played he's way into the spotlight with his Chat Roulette improvs, T-Mobile have created a new take on the Welcome Back Video (Shown below).



Video - T-Mobile & Merton the piano improv guy - Welcome Back Video


I think this is a fantastic idea, and very well thought out, my only slight concern is that I think an element of charm is lost in this execution. I don't know your thoughts, however I like the risque original videos of Merton which circulated back in March and personally feel that he doesn't seem to be enjoying this as much now there is a logo pinning to his famous green jacket!


Related Post

Merton the Chatroulette Piano Improv - Chatroulette viral craze

Star Wars Augmented Reality Game - Falcon Gunner

It's true there is now a Star Wars App games called 'Star Wars Arcade: Falcon Gunner' which puts you in the seat of a Millennium Falcon as you're attacked by an incoming fleet of Tie Fighters coming in at you from 360-degrees. As the player you can use the game view, showing a picture of the Death Star, or the background of your choice using the AR functionality. The game is nicely demonstrated in the video below, and works pretty well against the New York skyline.


Video - Star Wars Augmented Reality: Falcon Gunner


I think this is a really nice example, and will definitely be paying to down load this one. Although this is nothing new and works in exactly the same way as something like the Firefighter augmented reality iPhone game... it's Star Wars, and so is automatically a lot cooler than most things out there.



Pic - Star Wars Augmented Reality: Falcon Gunner


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YouTube - Over 35 Hours of Video Uploaded Every Minute

The title pretty much sums this post up, that's right now there is over a day's worth of video uploaded to YouTube every minute... Over 35 Minutes according to the YouTube Blog! Now I could go into everything you could do in 35 hours, but I'm not going to... If you really do want this information check, out the original post here.



Pic - YouTube - Over 35 Hours of Video Uploaded Every Minute

A life on Facebook

A pretty cool video outlining a life through the eyes of a user account on Facebook...


Video - A life on Facebook

Page 3 Spoof Old Spice Ad - The woman you'd love your woman to be like

A couple of weeks ago I mentioned that Sesame Street released their own take on the viral smash hit made famous by Isaiah Mustafa, well now The Sun newspaper have given us their own take on the ad. Although everyone maybe a little over this whole parody by now, I'm sure gentlemen YouTube viewers and reader of The Sun will not resist a peek at this surprisingly tame (by that I mean YouTube friendly) version titled - The woman you'd love your woman to be like (Below).



Video - Page 3 - the woman you'd love your woman to be like



Pic - Page 3's Rosie Video - Page 3 - the woman you'd love your woman to be like

Local Deals hit Facebook Places

Yesterday it was announced that Facebook are unveiling Deals to their Facebook Places offering on mobile, bringing local businesses the opportunity to promote offers to passing trade. Currently only available in the US and rolling out over the next few days, ‘Deals’ in relevant areas are highlighted when a user checks in via their handset.

This new offering gives brands a unique opportunity to get onto the infamous Facebook App, something which many brands have been chomping at the bit to tap into given the massive amount of users which use the application on a daily basis. The video below outlines the service, which will no doubt make its way across the pond in the coming months.



Video – Facebook Places bring local deals to the US


To date advertisers have had to make do with existing geo-location services such as Foursquare in order to showcase local offers or create branding opportunities (such as Starbuck’s Barista Badge), however with ‘Deals’ this potentially opens up a new window of possibilities to engage users via one of the World’s largest digital brands.


Via

Facebook - Ten things you need to know

Following the storming success of Facebook flick 'The Social Network' in its opening week, Experian have published the Top Ten facts you need to know about the social giant...



Pic - The Social Network Movie Poster


1. Facebook is the second most visited website in the UK after Google, accounting for 6.89% of all visits from UK Internet users in September.

2. In terms of internet pages viewed, Facebook is by far the biggest website in the UK. In total, 16.40% of all page views during September went to a Facebook page. Facebook now accounts for 1 in 6 page views in the UK, that’s twice the number of page views received by Google.

3. Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks. The nearest competitor is YouTube, which receives 16% of all visits to the category. Facebook is nearly 3.5 times bigger than YouTube in terms of monthly Internet visits in the UK.

Continue reading...

Sesame Street Spoofs The Old Spice Guy

It was only a matter of time after all of the spoofs released of the Old Spice 'the man your man could smell like' ad over the year, before someone like Sesame Street released their own take on the viral smash hit made famous by Isaiah Mustafa. So here it is for all of those who have not seen it yet!


Video - Smell Like A Monster Sesame Street Spoofs The Old Spice Guy

YouTube Brand Channel Examples

After recently attending a YouTube presentation we were taken through a number of best in class examples of brands which are leading the way with their brand channels, all of which are well worth highlighting and checking out if you have a spare minute or two.

1. Carphone Warehouse - Eye Openers
This was a great example due to the fact that the videos are populated by the staff of each store, showing off to users the expertise of their employees. Videos are broken down by mobile model and give simplistic reviews, allowing viewers to use the integrated channel search bar to find their desired phone. There are also additional tabs such as Top Tips, Wow me, and Demos to further inform users to find out more. Carphone Warehouse - Eye Openers

Continue reading...

Hunter Shoots a bear - The Tippexperience, YouTube Interactive Video

Tippex have released a YouTube campaign which really shows that there are no limits with how far you can push YouTube if you really want to. The Tippexperience 'Hunter Shoots a bear' starts with a video which gives the users a choice as to how the story plays out, via Annotations. It then progresses into an overlay which gives the viewer the chance to type in how the story continues (better shown by watching the video below).



Video - NSFW. A hunter shoots a bear!


The videos vary depending on what you type in, and spoof some very popular memes such as Surprised Kitty shown in one of the pictures below.


Pic 1 - Tippexperience: A hunter shoots a bear!


Pic 2 - Tippexperience: A hunter shoots a bear!


This is definitely worth checking out, and perhaps my favourite example of a creative YouTube video to date, to put it simply 'I love this'!!


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Comparethemuskrat.com - Muskrat Comparison Site

You better believe it folks Mr Fur the Muskrat is going head to head with comparethemeerkat.com’s Aleksandr Orlov and has launched rival site Comparethemuskrat.com. The site is a bit rough around the edges but certainly fulfils the users filthy Muskrat needs, including muskrats by category, profiles, and videos. There is even a video launching the site which shows Mr Fur himself introducing the site (shown below).



Video - Filthy comparethemuskrat.com advert


I think this is a great little viral spin-off of the Compare the meerkat ads, and will drive forward a campaign which I think people were thinking was in danger of running tired. I'm certainly excited to see where this goes now, and see how every one's favourite protagonist Aleksandr Orlov replies to this competitor.



Pic - Comparethemuskrat.com homepage


I'm interested in what you think of this new campaign? Do you think it has legs, and is there still life in the comparethemeerkat.com idea?


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The Expendables YouTube Takeover... and other brand examples

This week to promote the launch of the new The Expendables movie a video with a difference has blasted onto YouTube, showing what a brand can do when pushing the site to its limits. The video shows an interview with Sly himself, before all hell breaks loose resulting in Mr. Stallone destroying the page with his trusty bazooka.


Pic - The Expendables YouTube Takeover

There have been a few examples over the years of brands pushing YouTube to its limits (URL's of which I've included below), but I really like the way this incorporates a response mechanism in this example by means of Twitter, Facebook, and email, but also allows you to buy tickets for the movie by entering a Zip Code (US only). You can view the full The Expendables Youtube video here: www.youtube.com/expendables


Via Nick Burcher!!


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Guitars Dropped into Volcano - Power Gig Viral

I came across this today and thought I share it. To promote awareness of the new 'ultra realistic' guitar playing game for Xbox and PS3, Power Gig have released the below video. It shows a heap of guitar game controllers being dropped into a volcano from a plane flying overhead, which is quite entertaining to watch, and I think gets their point across (Just remember that there are easier way to solve your problems).




Enjoy!

Facebook advertising best practice - Top tips

Earlier in the year it was reported that Facebook quadrupled it's number of advertisers in one year. It is therefore no surprise that It's often asked of us what is the best practice for standard advertising on Facebook (I mean there isn't really a lot you can do with the ASU format), however we have come up with three top tips which have certainly been handy to us and will hopefully help anyone also interested.

1. It is important to refresh the creative every month in order to optimise the best performing creative, and avoid burn out.
- The number of different pieces of creative needed depends on the budget running per month.
- It is strongly recommended that the creative is changed every month to maintain strong performance.



Photo Credit


2. Tailor messaging according to the users, approaching different demographics in different ways.
- It is also recommend using different tone of voice when approaching different demographics in different ways. For Example - Thinking about the users mindset when using Facebook – chatty, nosey, cheeky, fun,…If the message can be tailored to catch the eye of the user then this can really improve performance.
- Test, test, test!


Photo Credit


3. Increase performance with a strong call to action and topical/seasonal creative.
- Use calendar events to freshen up creative. E.g. strawberry’s in image of creative during Wimbledon. Christmas will be an opportunity to tap into user’s festive spirit.




Now this is by no means a definitive list, and I would happily invite anything else people have come across which has helped them in the past so please comment if you have anything to add.

Double Rainbow meme in Frontierville

The Double Rainbow meme of the moment first immortalised in the below 'amazing' remix, has now been added to the social game FrontierVille. The game from the creators of FarmVille added the meme on the back of the storming viral effect it has had over the last week or so. Users playing the game can purchase the Double Rainbow item using in-game currency to brighten up their frontier.


Pic - Double Rainbow meme available to purchase in Frontierville


The original video shows YouTube user Paul Vasquez marveling over twin rainbows in Yosemite National Park, and became an overnight viral hit with the video already achieving just under 9 million views.



Video - DOUBLE RAINBOW SONG!!


Via

Social Media Monopoly Board Game

Yes it's here the Social Media Monopoly the board game, bringing together everything we love about the web today into one place. Properties include Facebook, YouTube, Foursquare, Digg, Reddit, and Blogger, with the Jail now replaced with Myspace (where you are sent to think about what you've done). The board can be seen below, with the Mashable and Technorati cards below also. Enjoy.


Pic - Social Media Monopoly Board Game


Mashable Card Examples




Technorati Card Examples





Via

Farmville roll out promotion with Green Giant

Over the last year social gaming on sites such as Facebook has exploded, with millions of people logging on and playing every day, and millions of pounds spend on virtual transactions to enhance their game play. Well now social gaming giant Farmville (currently with 65m users, and 20m playing daily) has teamed up with Green Giant placing Farmville Cash coupon stickers (for ‘5 free farm cash’) on selected products in 4,000 supermarkets across the US.




It was reported on Mashable that in the six week pilot for the promotion, which was launched in Target Fresh Grocery and Super Target stores, there were more than 100,000 in virtual Farm Cash redeemed using the stickers which appeared on 25 different Green Giant products. The promotion was then expanded to supermarket nationwide as a result of the success of the pilot.

It is great to see how the social gaming space has seen such a fantastic increase (despite the hundreds of daily updates in my news feed), and will be interesting to see how it evolves.

Cadbury create first round YouTube player

Cadbury Australia have collaborated with YouTube to launch their Cadbury Rollpack, by creating the first circular round YouTube player. As shown in the picture below the fully playable video is everything you would normally see on the site, with the exception of being a completely different shape.



Pic - Cadbury create first circular YouTube player


Although this is nothing more than another quirky execution for Cadbury's Glass and a Half Full Productions branding activity, I still think it's pretty cool and another good example of using YouTube in an innovative way.

Click here to view the YouTube Cadbury player!!


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Nike 'The furture has been written' ad, released to follow 'Write the future' campaign

Following the result of the World Cup 2010, Nike have released a follow up to their 'Write the future' advert with a new ad for the Spanish market 'The future has been written'.



Video - Nike 'The future has been written' advert

Facebook - Facts You Probably Didn’t Know

Previously I posted a snapshot of the Google Universe by the way of a infographic courtesy of Pingdom. Well this morning I spotted this is nice one-stop-shop of things you probably didn't know about Facebook. Enjoy.


[Source: Online PhD Programs for MashableMashable.com]

Iron Man 2: Augmented Reality App, and Stark Expo Microsite

Now I'm a massive fan of Iron Man, and am looking forward to the new film like you wouldn't believe. In anticipation it helps to have things to pass the time, and that's where these latest little gems come in. The first is an augmented reality app called 'I Am Iron Man', which using face tracking, gesture recognition, video capture allows the user to view themselves as Iron Man, War Machine, or view the HUD display. The video shows it in much better detail than I can explain here, so enjoy...


Video - 'I Am Iron Man' Iron Man 2: Augmented Reality App

I think this is a great idea, and personally really like the use of AR to promote movies. Similar to the Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign, this really is a nice way to build hype and momentum for the film's release and is just a bit of fun people can play with and send to their friends. You can find it here if you want to give it a go yourself, www.iamironman2.com.

This brings us on nicely to the Iron Man 2 Stark Expo microsite which taken from the film allows you to explore the environment, check out the sponsors, and view technology videos of the latest gadgets and gizmo's. The 'viral' videos are built into a Stark Expo branded player and really embraces the film in a pretty cool way.


Video - Iron Man 2: Stark HUD 2020

You can visit the Stark Expo site here: http://www.starkexpo2010.com


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Enjoy!

Lady Gaga “Bad Romance” #1 Most Viewed Video on YouTube

Yes it's true, "Charlie Bit My Finger” (178,817,675 Views at time of post) has been momentarily knocked off the top spot as YouTube's most viewed video, being replaced by Lady Gaga's "Bad Romance" (179,488,267 Views at time of post). Both videos have currently achieved just under 180 million total views, with Mashable reporting a difference of just 400,000 views. Although this will probably not be the case for very long, it is certainly impressive to see someone like Lady Gaga, with such a Marmite like view from the public achieve arguably the most popular music video online of all time. Both videos can be seen below.



Video - Lady Gaga “Bad Romance” (179,488,267 Views at time of post)



Video - Charlie bit my finger - again! (178,817,675 Views at time of post)


What's also interesting is the abuse that Gaga's little monsters are posting on the "Charlie Bit My Finger” video, it really is amusing how things kick off. I wonder whether this now means that little Charlie needs to give back the coveted 'Rude Tube' trophy back to Mr. Zane? Probably not, but paints a nice picture!

Nissan Qashqai Homepage Takeover - awesome example of rich media!

In a time where in the industry we see a lot of cool and innovative things on a daily basis, it is nice to see that brands can still find ways to make us take notice. This is a very nice example of a homepage takeover by Nissan Qashqai from France placed on MSN and Yahoo. You can view the HPTO on this permanent like here: Nissan Qashqai Homepage Takeover



Pic 1 - Nissan Qashqai Homepage Takeover (Yahoo)



Pic 2 - Nissan Qashqai Homepage Takeover (Yahoo)


Via

Merton the Chatroulette Piano Improv - Chatroulette viral craze

For anyone who has been hearing about the social chat craze Chatroulette, and can't quite see the appeal of 'connecting' with a complete stranger (normally one who is only there to flash the poor soul on the other end of the camera), there is now a Chatroulette viral sensation who may make you sit up and question your initial view. Merton the Chatroulette Piano Improv sits in his hood playing exactly what he sees into the camera, and has been gathering a mass of views, and fans over the last week or so.


Video 1 - Merton the Chatroulette Piano Improv

As Mashable reports, originally pulled “due to terms of use violation”, the edited version (above), has also appeared on a number of YouTube Podcast favourites, blogs, and articles, helping it gather even more momentum. So much so that Mashable recorded the below uncut interview with Merton, for anyone following the Chatroulette sensation.


Video 2 - Merton the Chatroulette Piano Improv Interview


Enjoy!!

Google Facts and Figures - as presented by Pingdom

This is a really nice one-stop-shop of all you could wish to know about Google, posted by Nick Burcher (Post found here), I felt compelled to have this for my own record. The information covers not only stats about Google Search, but a timeline, people, Money, and other product such as YouTube, Android, Blogger and Gmail to name just a few.





Image originally posted & Created by Pingdom - Google facts and figures (massive infographic)

YouTube pulls orginal Rickroll Video!

Today a little piece of internet history died, Gizmodo reports that the original Rickroll Video (which has achieved over 30 million views to date) has been pulled by YouTube sparking an online protest. Apparently Sony BMG have requested that the video of Rick Astley's "Never Gonna Give You Up" has to be pulled due to terms of violation.


Pic - YouTube Rick Astley's "Never Gonna Give You Up" Pulled

It will now be interesting to see how the YouTube community reacts, as we saw last May with the 'porn day' carpet bombing of elicit videos to the site, shows just how devious users of the video site can be when they want to be.

The original article can be found here: YouTube Pulls the Original Rickroll Video, Spurring Inevitable Wave of Protest Rickrolls


Update: Mashable has since reported that upon contacting YouTube, they have been told that the revomal of video was in fact a mistake and the video should now be back as normal. This is a good thing, and so says the internet:

Mashable - YouTube: Rickroll Removal Was a Mistake
Nick Burcher - Rick Astley is back! (YouTube restores original RickRoll video)



Video - Rick Astley "Never Gonna Give You Up"


Related Articles:

Rick Astley - Rick Dinner Rolls (see what they've done there?)

Tiger Beer Augmented Reality App - Helps you Celebrate Chinese New Year 2010!

Well it's nearing Chinese New Year once again, the year of the Tiger, and what could be more fitting than beer brand Tiger creating an augmented reality iPhone app to help all those revelers celebrate this weekend. In association with Dazed and Confused magazine, according to iTunes this app is 'your expert guide and precision compass to electrifying festivities'.


Video - Tiger beer iPhone app demo

Features include everything you'd expect from an AR app like this, as we have seen similar apps from Stella Artois, and other such as Urban Spoon etc. It therefore uses AR to point you in the direction of all the top hotspots, and includes reviews for the best events, restaurants and bars, with previews of each venue’s offering with exclusive Dazed and Confused reviews.


Pic - Tiger beer iPhone app

I think what sets this app aside from others out there is a neat little game, which although simplistic, does make this app feel a lot more rounded, adding a bit of standout to the others in the App Store. Definitely worth checking (App found here) out as it is free, and fun to play around with.

Enjoy, & Happy New Year!!


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Thanks to Lee for pointing this in my direction!

Puma Hardchorus - Valentines Day Viral

What do you do if your team happens to be playing this Valentine's Day? Well, Puma have released the Hardchorus to help you out, and dedicate a song to the one you love!


Video - Puma 'Hardchorus'

The video is a surreal clip of a group of football fans in a pub setting singing Savage Garden - Truly, Madly, Deeply, and gives users the chance to email the video or send via Facebook Connect to ensure users have no excuse come Sunday.

Barclaycard Rollercoster advert launched online

Recently you would have seen that Barclaycard has revealed their anticipated sequel to it's waterslide commercial, which takes place on a rollercoaster. The four week campaign was actually launched online on YouTube and Barclaycard’s Facebook page on Friday 22nd January with a 60 second advert, with it played on air on Saturday 24 January on ITV1.





And yes before you all ask following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.


Cheers to Dan and Scarlett for the info!!

Augmented Reality - Do you believe the hype?

I just thought I'd share an article I wrote at the end of last year for my agency's The Insight E-newsletter about Augmented Reality and whether brands should be buying into the hype in 2010. As usual feel free to share your thoughts, I'm always happy to hear and chat through any opinions out there similar or dissimilar to my own.


Augmented Reality - Do you believe the hype?

Augmented Reality (AR) is the term used to describe a live view of a physical real-world environment whose elements are merged with virtual computer-generated imagery, and was certainly a big talking point of 2009, especially in a media sense, where it seemed AR kicked things up a notch and stepped into the media limelight. In 2009 we saw Blink 182 playing inside crisp packets, Transformers fighting on DVD cases, and BMW's racing around our desks leaving a trail of paint behind them in their wake. What's more we finished the year by inviting AR into our homes for children to play with on the living room floor due to the release of the Playstation 3 EyePet, a Tamagotchi style computer game tipped as a Christmas 2009 smash.


Pic 1 - Playstation 3 EyePet

It certainly does appear like augmented reality is here to stay, and will become even more mass market as consumers get used to the idea of seeing and hearing about the technology, as well as more importantly being given a reason to interact with it (and come back for more). Giving the user a reason to interact is perhaps the most crucial piece of feedback most AR campaigns would have received last year, and although it is all well and good pushing AR campaigns upon consumers, to warrant the £25,000 to £60,000 production cost of most campaigns will on average occur, brands are going to need to work harder to achieve the PR and success that was perhaps easier to achieve in the first half of 2009.

2010 will be the year, I think, where AR will really find its place in mobile, and as we have seen in 2009 with the multitude for apps which are already using AR (such as Yelp, and Wikitude), it seems that AR has found an environment where a wider collective of users can experiment with the technology as well as spread the word easily among the smart phone community. We have already seen existing apps adding augment reality updates to their existing services, such as Urbanspoon, and TFL’s London Bus and Tube apps, and there are apps in development giving advertisers the opportunity to showcase events and offers within applications, allowing users to not only see and view reviews of venues, but purchase tickets or save coupons.


Pic 2 – Bionic Eye Application

Agencies specialised in the development of augmented reality also foresee POS as also being big in 2010, with consumers being able to view products before purchasing, and bringing something new to the shopping experience. We have already seen some impressive examples of this in the US with Lego offering children the chance to see their much anticipated toys come to life before purchasing.

So should you be using augmented reality this year? The truth is that even though the sceptics are saying it’s just a fad, and the bloggers are pleading for long term usability, there are still advertisers bucking all trends. What may seem like silly AR competitions are still grabbing attention, simple test budgets are still catching the early adopters eye, it seems that there are still a multitude of barriers to be broken with no right or wrong rules outside of the normal guidelines to early web fashions, and so if the idea fits, and well communicates the campaign objectives in a way which will offer something to the user, I’d say give it a go.


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Most irritating ads of 2009

Occasionally I am very thankful of reading an article which offers some help in soothing the pain of 'that' ad that you can't avoid, the ad that seems to follow you around regardless of channel, time, or day. For this reason I'd like to thank Marketing Magazine for the following list of last year's Most irritating ads.



Photo Credit


1 Gocompare.com
2= Cash4Gold
2= Glade Touch 'n' Fresh
4 Swiftcover
5 Confused.com
6 118 247
7= Churchill
7= Webuyanycar.com
9= Nintendo
9= Country Life
11 McDonald's
12 Kingsmill
13 BT
14 Gillette
15= T-Mobile
15= Peugeot
15= Dolmio
18 Orange (Monkey)
19= Greggs
19= Tesco
21 Holland & Barrett
22 Pampers

Source: marketingmagazine.co.uk (Adwatch research was conducted from 24-26 November 2009 by TNS)

To view the full article please click here