Friday, 26 November 2010

T-Mobile & Merton (the piano improv guy) Gatwick Welcome Back Video

Following the amazing reception of the London's Heathrow Terminal 5 Welcome Home Ad, taking the T-Mobile flashmob to the next stage in it's 'Life is for sharing' evolution welcome the next installment this time at London's Gatwick Airport. Using the popularity of Merton, who played he's way into the spotlight with his Chat Roulette improvs, T-Mobile have created a new take on the Welcome Back Video (Shown below).

Video - T-Mobile & Merton the piano improv guy - Welcome Back Video

I think this is a fantastic idea, and very well thought out, my only slight concern is that I think an element of charm is lost in this execution. I don't know your thoughts, however I like the risque original videos of Merton which circulated back in March and personally feel that he doesn't seem to be enjoying this as much now there is a logo pinning to his famous green jacket!

Related Post

Merton the Chatroulette Piano Improv - Chatroulette viral craze


Eddie said...

I love it.. Why not contract out "web celebs" to push a product. Probably very affordable and they are household names.

Anonymous said...

Terrible...can't T-mobile just leave it with there liverpool street flash mob-esque dance routine and move on.