Top 10 Augmented Reality Advertising Campaigns… so far

Now I know that this is without doubt going to change, and possibly require updating at some point (as we are talking about the current hot topic), but I just wanted to capture some of the best examples of Augmented Reality that I have seen integrated into a wider brand campaign. So please agree, disagree, send me your suggestions, etc etc.


10. Night at the Museum
This example uses AR to bring the characters of the movie to life, in such a way that grows the experience away from just a trailer prior to release, especially for a young audience who can still get away with buying into the whole magic of the film.




9. Doritos
The Doritos Sweet Chilli campaign uses the packaging itself to engage the consumer, driving them to a website where they can release their own Tamagochi style creature, and then interact with other users.




8. Eminem - Relapse
The reason I like this example is that although it may not be the most complex of the ten I have chosen, it uses a competition to drive users to engage with AR, which in most cases is normally the best way to get people to actually give it a go in the first place.




7. Lego
This is a very simple use, but I love it, using augmented reality to offer point of sale interaction with the consumer is brilliant. Plus its Lego, and who doesn't like Lego!




6. MINI & IQ
These are two very similar ideas which allow consumers to simply hold the car in their hands and look at it in every angle. The reason I have selected both is that I really like the way that the MINI example used an outside back cover of a magazine to promote the AR functionality. The IQ example on the other hand demonstrates how with a bit of tweaking you can make the outside of a car a bit more engaging.

MINI - Convertible


Toyota - IQ



5. Nissan - Cube
There are a few examples of automotive brands using AR in this list, but this is the only use I saw that uses the technology to show the exterior and interior of the car, within an interactive brochure. where consumers can actually select colours, and packages etc, to tailor a 3D model of the car they are interested in.




4. Fanta
This is an augmented reality game which can be played anywhere, in which two phones connect via Bluetooth before playing a game of tennis using an actual 'court'. To play, users download a free app, run it, and serve away using the phone's camera to look at the court and hit the ball as it comes their way.




3 . Pokemon - Trading Cards
This gives users the opportunity to use cards to battle each other in a very simplistic way, that looks amazing, this could easily be used to engage consumers online to further enhance their experience.




2. Oasis
Oasis have been the latest brand to integrate the technology within its latest RubberDuckZilla campaign offering four Augmented Reality Games for users to play with, although only two currently available, the remaining two are to be tied with media partners, once again giving the technology an opportunity for the consumer get up and give it a go.




1. BMW Z4
Probably one of the sleekest uses I have seen, fitting in perfectly with the rest of the campaign. Users can turn their desk (or in fact anywhere) into a canvas for the BMW Z4 to drive around controlled by the users keyboard.




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Augmented Reality - Do you believe the hype?
Top 10 Augmented Reality Adveritising Campaigns… so far - PART 2
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