Tuesday, 5 August 2008

YouTube to stream Olympics content

YouTube has reached a deal with the International Olympic Committee to broadcast clips of the Olympic Games; the footage will be streamed to 77 countries, including India and South Korea, in which digital rights to the Games have not been sold.

Consumers in the US and other markets where the IOC has sold digital rights on an exclusive basis will not be able to view the YouTube footage.

The deal also allows YouTube to sell advertising around the dedicated Olympic channel - which is expected to reach up to 200 million viewers - but only to official Olympic sponsors.