Tuesday, 12 August 2008

Wonderbra - D to G 'Because we're more than a handful' campaign

This is the new Wonderbra campaign featuring cleavage shots of thousands of women pieced together to promote their D to G cup range. The billboard uses 8,000 photos to form one large close up image of model Katie Green.

This is the final execution of an idea which kicked off last month, when Wonderbra encouraged thousands of women to attend an underwear shoot in London or to upload images of themselves in a Wonderbra onto the website.

Wonderbra have used the images to make up an interactive version of the billboard on their website, which has then been put up in London’s West End, allowing women to zoom in on their image, and have their 15 minutes of fame. What a great way to allow women to feel involved with the brand, and give us guys something new to put down as cause of accident on the insurance claim form.