Tuesday, 12 August 2008

Study shows the that children are human!

So a new report has been released showing that kids are influenced by advertising, however I suppose we’d all be incredibly bad at our jobs if we couldn’t influence our audiences, but wait, apparently now they are even more influenced by advertising than ever.

A survey by the Association of Teachers and Lecturers (ATL) has shown that the influence of advertising and marketing in terms of brands and logos has become far more significant than five years ago. The survey showed that:

‘Almost 85% of teachers believe that the possession of fashion and branded goods is important to their pupils. They rank brands, friends and logos as key influences on what children buy’

‘Almost half the teachers interviewed said young people who cannot afford the fashion items or branded goods owned by their peers find themselves excluded, isolated or bullied as a result. They also believe that advertising directly targets children and young people.’

I’m glad that music, celebrities, movies, and television haven’t come under fire in this one. I can’t see anything different here than when I was growing up, but I am glad they keep telling what bad people we are.