'The Escaped Giraffe' By Elastoplast

This is the latest campaign by plaster company Elastoplast, running across radio and online, and supported by a funky microsite. The campaign takes a fun look at a child's little hispaps, by giving them the chance to use the full extent of their imagination, creating a story of how they came to wear their plaster.



The campaign fits perfectly with the premise that 'Every Elastoplast tells a story', and combined with the chance to win one of many prizes, makes this a great example of engaging users to the brand. The site is very user friendly, and the examples are brilliant.