Samsung and digital shop Fjord have launched an interactive video series using
YouTube's new "annotations". The viewer is invited to choose their own adventure,
deciding the fate of a young urbanite armed only with his trusty Samsung Instinct phone.
This is executed in a smooth way, giving users something they haven't seen before
on YouTube, and so although we will have to wait and see if it is a hit with the
desired audience, it certainly gives advertisers something to play around with.
Monday, 4 August 2008
Samsung "Follow your instinct" Video
Labels:
Annotations,
Mobile,
Online,
Samsung,
Telecommunications,
Viral,
YouTube
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