Monday, 4 August 2008

The New Ford KA website - Viva o Novo

Here is a look at the New Ford KA website, a funky, cool site, which runs seamlessly, showing off all of the different aspects of the car in a querky, fun way.

On entry to the site, the user is invited to create a simple insect based avatar, which then follows them around as they explore the car. The site features games, 360 degrees interior camera views, and relevant video content which explains everything you would want it to.

The only problem i found with the site was that depite everything cool about it, this doesn't seem to be reflected in the car, which seems to be oversold slightly as the next big thing. Although this comment in itself is one that is clearly in the eye of the beholder, i was always under the impression that if you are cool, you don't need to tell people.