Thursday, 14 August 2008

WWF bodyslam Shell over 'greenwash' ad

Shell have had their wrists slapped after claiming in a recent advert that its giant $10bn oil sands project in northern Canada was a "sustainable energy source" according to the ASA.

This was protested by the WWF who argued that this was not the case, and that by expoiting oil sands are in fact promoting one of the dirtiest sources of fuels in the world, with a major impact on the environment. Although this was again protested by Shell, the ASA uphelp the WWF's complaint.

WWF are now releasing an ad to counteract Shell's earlier message which explains their reasons behind the original complaint.