Friday, 22 August 2008

Puma offers the chance to race Usain Bolt

As the Olympics draws to a close, and everyone has a chance to reflect on what an amazing games it was, Puma have created some additional content to a tactical campaign which followed the progress of Usain Bolt (recently crowned World’s Fastest Man). The site,, features information on latest sportswear and technology, and videos including Bolt’s led up to the games, opening ceremony, and races. There is also a game included which gives you the chance to compete against Bolt himself.

This is a nice addition to the current activity, especially for those who have been following the campaign, there is new content being added constantly to the video player which also gives users something a reason to revisit.