Tuesday, 31 March 2009

Simpsons Adidas Tribute and Xbox 'House Party' experience

Last month I posted about the new campaign by Adidas celebrating 60 years of their Adidas Originals collections, the campaign features a brilliant ad which takes place at a house party (the theme of their “60 Years of Soles and Stripes” at Milan Fashion week), and brings together a host of stars including David Beckham, Katy Perry, and Missy Elliott to the music of 'Beggin' by MADCON.



Using this concept to celebrate 20 years of originality Sky 1 have spoofed the Adidas creative for The Simpsons using clips from the show to recreate the ‘House Party’ TV ad. It has even been added to the Adidas Originals YouTube Channel with the message “As they say, imitation is the best form of flattery, so we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie for their celebration of originality”.



As an extension to their ongoing campaign Adidas have also just released their next phase of the campaign with a digital initiative within Xbox live. The Xbox Live activity features interactive video-in-video technology (which enables users to click at various points of the video to view additional footage) and as well as editorial spots. The Xbox activity will also give users the opportunity to download snippets of the video featuring celebrities, themes, and gamer pictures (including stars such as DMC, Dynamo, David Beckham, Missy Elliot, Estelle, and the Ting Tings).

1 comments:

boogie said...

Hi Everyone,

If you like the song for the Adidas Originals House Party, it was made originaly by Frankie Valli and it's called Beggin. The song was remix by Pelooski. Other remix versions where also created by Boogie Studio for the web videos.

If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:

http://boogiestudio.com/blog/2009/03/26/adidasoriginals/

+

Benoit Martel
Boogie Studio