Monday, 2 March 2009

FIVE USA turns Oxford Street tube into Time Square subway

As part of a launch campaign for new TV channel FIVE USA, Oxford Street tube station has been transformed into Time Square subway station, with every cross track poster reflecting the platform of the famous New York City subway.

Photo - FIVE USA (Photo Credit)

I really like the way this station domination has been executed, and it is pretty impactful, especially on the new cleaner CBS Outdoor formats. Even the XTP (Cross track projectors) were used as part of the placement bringing these two bustling iconic stations together, playing a similar version of the below video.