Dockers Launch World’s First 'Motion-Sensitive' Ad for iPhone

Dockers have announced the release of what is believed to be the first truly interactive, "shakable" mobile advertisement within iPhone, which will sit within a series of applications (iBasketball, iGolf, iBowl and iTV) and will be released this month and run for four weeks.



The ad developed by Razorfish and OMD, and titled ‘Shakedown 2 Get Down’ features Dufon a freestyle dance expressionist from the Seattle dance group ‘Circle of Fire’, and uses the iPhone’s built-in accelerometer, to see him dancing around the screen within the application.



Between the various levels of game play users will be asked to ‘shake 2 activ8’ the iPhone to make Dufon dance.



This is quite an exciting idea, especially as this could see a new wave in ways in which brands can captivate their audience through new technology with engaging advertising placements as opposed to apps alone.