Tuesday, 10 March 2009

Virgin Mobile - Right Music Wrongs

Virgin Mobile Australia have launched their new 'Right Music Wrongs' campaign, which finally gives users the chance to vote and nominate the music which has traumatised their lives, and polluted their eardrums. The campaign has kicked off with the trail of Vanilla Ice, and a full video apologising for the release of his hit song 'Ice Ice Baby'.

Virgin Mobile have also included a manifesto outlining exactly what they are trying to achieve, as well as chart of 'Music Wrongs' including such pop favourites as Timmy Mallet, The Crazy Frog, and David Hasselhoff.

I really like this campaign, its a nice idea which aligns Virgin Mobile with music pretty seamlessly. You can view the site here: 'Right Music Wrongs'. Enjoy!!