Thursday, 19 March 2009

L'Oreal - 'Every mum is worth it' campaign

This is quite a nice one from L'Oreal Paris thinking of our Mother's during the countdown to this Mother's Day. The 'Every mum is worth it' campaign centres around the website and offers a whole host of goodies, ideas, and sentimental ways in which you can let you Mum know you care.

The homepage features messages/ videos from visitors within a collage, including some dropped in by the L'Oreal celebrates including Andie MacDowell, Claudia Schiffer, Jane Fonda, and Milla Jovovich. With other features including competitions to exclusive L'Oreal screenings to Momma Mia, or goody bags, as well as plenty of gift ideas.