Honda ‘Let it Shine’ Headlights ad

I thought I would post the following ad which caught my attention this week, the new Honda ad from Wieden & Kennedy which is apparently the largest ‘LED Screen’ ever created, using the headlights of their new affordable hybrid. Similarly to a massive Lite-Brite with a difference, the cars are hooked up to a computer to create the below light show.



The creative agency have also released a 'making of' video which takes the user through the whole process, an interesting way of further engaging those interested. I know this is nothing new, but it is firstly interesting to see that users are now expecting this sort of extra love, and secondly it is good to see brands satisfying them.

This is the 'Making of' Video for those interested: