Monday, 23 March 2009

Yell - new 118 247 campaign

I had to get this down on a post as the tune is still haunting me this fine Monday morning. For those of you who can't relate, you obviously have yet to see the new advert by directory service Yell. The animated ad for UK business directory enquiries service 118 247, features the signature tune of cult Internet character Magical Trevor and has been devised by Rapier, and was launched on Friday 20th March. For anyone who hasn't seen the 118 247 ad yet, here it is.



The 30 TV second ad featuring 'Directory heaven from Yellow pages', will also be supported by radio activity, as well as a 60 second version on the 118247 Youtube channel, with other activity including a Facebook fan pages, Twitter, and Flikr profiles.



Even though it is still in its infancy I've found this campaign very impressive as the competitor arena has been pretty busy, and largely dominated by 118 118 with their recent 80's revival, and Lost sponsorship on Sky 1. It will be interesting to see how 118247 continue this campaign, and what else they have up their sleeves.

9 comments:

thisisyell said...

We're glad you like it - we had a great time putting it together!

Carl Wicker said...

This is my favorite advert at the moment, I'm trying to learn all the words because Im sad like that.

Carl Wicker (33 1/2)

carpish said...
This comment has been removed by the author.
carpish said...

Well I probably should have read the name of the video before I posted because it says "by theWeebl".
Mouth > insert foot

Alex Smith said...

Lol, I hadn't even noticed that.

Galaxo The Magnificent said...

This "advert" is simply an abomination.

Any business willing to annoy themselves into peoples heads should hang their heads in shame.

Galaxo The Magnificent said...

This "advert" is simply an abomination.

Any business willing to annoy themselves into peoples heads should hang their heads in shame.

Galaxo said...

This "advert" is simply an abomination.

Any business willing to annoy themselves into peoples heads should hang their heads in shame.

Anonymous said...

why do they have one eye bigger than the other?