Thursday, 12 March 2009

Killzone 2 - World Wide War Campaign

To promote the release of the new first person shooter Killzone 2, which was released on the PS3 on February 27th 2009, a war is raging online and every one's invited. The Killzone 2 Web Game is effectively a 'World Wide War' which allows users to surf the net as normal but with the threat of being ambushed at any point by the ruthless Helghast.

To play users simply register, choose whether they want to fight as a lone wolf, or as part as a squad, install the Killzone toolbar, and your ready to roll. Then by simply signing in, users can browse the web as they normally would with the game kicking in as soon as the enemy appears on the screen.

I really like this idea, and think it is a very interesting way of cutting through it a pretty busy and noisy environment. The gaming industry seems to be a very dog-eat-dog world where word of mouth and community have become key. You only need to look at the success of the latest Video Game Baftas to see that online has become one of the key drivers to a games success, and therefore allowing the target audience to interact before hand, as in the aforementioned Killzone Webgame example is a brilliant move.