Tuesday, 16 September 2008

Spend your advertising budget online! All the cool kids are doing it!!

According to a new report released from The European Interactive Advertising Association figures show that Online ad spend continues to increase despite current economic climate, with four out of five advertisers have increased their advertising spend online, and predict that this will continue for the next two years.

The report shows that advertising spent is being upweighted online (display, search, affiliates etc), as opposed to other channels, with 73% claiming they have increased their spend online. 31% said they were using television less, and 40% said they decreased their activity in newspapers.

Click here for the full report.