To celebrate their 30th birthday, clothing brand Diesel are throwing the ‘Diesel XXX Party’ which is set to take place in 17 cities Worldwide on the same day. The event, being held in cities including New York, London, Zurich, Helsinki, Tokyo, and Dubai will include acts such as N.E.R.D, M.I.A, Mark Ronson, 2ManyDJs, and Chaka Khan.
As well as a Facebook Group which has been set up to promote the ‘Diesel XXX Party’, a viral 70’s style porn movie with a twist has been making it’s way through the web. The campaign fits really well with the brand’s existing image and target audience, and in terms of celebrating their 30th birthday, Diesel have carried this out very well.
The 17 cities include: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich,Paris, Oslo, Stockholm, Zurich, London, San Paulo, New York
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