Tuesday, 2 September 2008

Coke Zero rebrands for Quantum of Solace launch

Coca-Cola are to launch limited edition Coke Zero bottles, which will be rolled out next month, rebranded as 'Zero Zero 7' for the latest film in the James Bond series Quantum of Solace.

Although the campiagn has a nice tie-in with the dark, edgey male audience of the film, I still feel that Coke Zero will need to work a lot harder at convincing its audience of its brand values.