Friday, 12 September 2008

Follow the Virgin - Latest Argent Provocateur campaign

This is the latest Argent Provocateur campaign to arouse our senses, and apparently their 'most fabulous collection ever', launched with the help of a 'scandalous' new website.

Upon entering the new 'scandalous' site you journey through a dark castle, making decisions in an attempt to 'Save the Virgin'. Throughout this interactive online movie, you are made to face many challenges including scantily clad women, dark corridors, Peaches Geldof to name but a few.

This is a well put together site, and a great way of showcasing the collection. The PR, however has been mainly focused around the decision of appointing Geldof to the campaign, and only time will tell as to whether this has a positive or negative effect.