'Trident Unwrapped' have have carried out a nice piece of guerrilla activity by means of a flashmob in London's Piccadilly Circus, to promote a new competition offering tickets to an exclusive Beyoncé 'I AM' show at London's 02 on 15th November 2009. So how do you promote something like this? How about 100 Single Ladies, dancing to 100 Single Ladies by Beyoncé in Piccadilly Circus (that oughta do it).
For those of you interested in order to enter all customers need to do is purchase a pack of Trident gum, then enter the last four digits of their barcode to enter the ticket ballot.
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Tuesday, 21 April 2009
100 Single Ladies Flashmobbing - Trident Unwrapped
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