Schweppes - G20 Apprentice advert with Sir Alan Sugar firing world leaders

Personally I really like it when a brand can jump straight on a time sensitive event and have a bit of fun in a way which will resonate well with their audience. This is an example by Schweppes from the Times and Guardian today which has used a combination of the topical news stories of the G20 Summit with activity commencing today in London, as well as the popular TV show The Apprentice which started again this week.



The advert for the Schweppes 'Experience Matters' campaign features black and white sketches of political and business personalities including Gordon Brown in the boardroom being fired by Sir Alan Sugar. Other creative executions for the campaign features city workers clutching to icebergs with the the line 'The Global Meltdown Continues'.