Audi Vs. BMW Tactical Outdoor Campaign

This is a brilliant tactical execution from the US which saw an ad targeting BMW, completely stopped in its tracks by a speedy response by BMW. Santa Monica advertising agency, Juggernaut Advertising, initiated a tactical outdoor marketing campaign on behalf of BMW Santa Monica, in response an Audi A4 outdoor campaign challenging BMW with the headline “Your move, BMW.”



As shown in the picture above, BMW SM promptly showed their response to the ad with their BMW M3 creative featuring the headline “Checkmate.” This is a very nice example of tactical advertising, which has certainly gained a bit of additional coverage off the back of it. There is video below showing a little bit more, for those interested