Friday, 3 April 2009

WWF - Coins Outdoor campaign

This is a fantastic campaign I stumbled across today by the WWF in Brasil, raising donations in a rather innovative and different way. The magnetic posters were placed across Cinemas, Gyms, and Reception areas in company buildings, and relied on a paint by numbers type method of placing certain coins on the highlighted positions to reveal the hidden creature.

Photo credit -

Video of WWF - Coins campaign in action

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