Friday, 24 October 2008

Routan Baby Maker 3000 invites you to make a baby, without actually making a baby!!

As part a new VW Routan campaign in the US, Volkswagen have released the Routan Baby Maker 3000, a microsite which allows you to upload a picture of yourself and your partner to see what your offspring would look like.

This is a very similar idea to the Dole Baby maker, Funkadelic posted in August 'Dole shows how to make a baby online', with the added bonus of having the created baby's eyes follow your cursor around the screen. Once the user has created their baby, they can announce the birth, send to a friend, or even make another baby.

The microsite plays on the fact that there is a 'Routan boom', with an increased need for German engineering. Actress Brooke Shields introduces the site through a tongue in cheek video which sets the scene.

This is an amusing campaign, with a lot of thought put into it. The babies created are still slightly terrifying, and the added movement element may give some people a few sleepless nights, but the message is clear, and the site is very smooth and easy to navigate.


Andi said...

Do you happen to know when this was launched?

Alex Smith said...

The TV, radio and online activity was launched around the 10th September, with the 'Routan Baby Maker' release a couple of weeks later.

You can find the TV ad here...

I hope this helps!!

Alex Smith said...

In a warped little addition to this, i found an article refering to this microsite!!

What would the offspring of Sarah Palin and Barack Obama look like?

Well may just have the answer...