Monday, 27 October 2008

Cookalong Live with Gordon Ramsay – anyone interested?

Cookalong Live came back to our screens on Friday night, with Gordon Ramsay cooking up a storm with the nation once again. To celebrate this Channel 4 has added some additional features to their 4Food YouTube channel, using Gordon Ramsey to promote the channel to YouTube users.

As well as being able to watch the show at your leisure, YouTube users are now also invited to submit their videos of them cooking along with Gordon, to be in with a chance of appearing in the Friday night live show. Channel 4 has also maintained a fine collection of previous mouthwatering videos to occupy food lovers, or anyone who is a fan of Gordon Ramsay, Jamie Oliver, and Hugh Fearnley-Whittingstall.

I think this is a great way to keep the viewers engaged between shows, and is also a very user friendly way of getting everyone involved. Personally and rather annoyingly I never remember to watch on a Friday night, and even with the invention of PVR’s, still manage to forget, however this gives me no excuse to catch up, or even prepare the meal myself (and pass it off as my own… as if anyone would believe that).


Jojo said...

I think it's awesome to reach out by using YouTube.. Great idea!

I don't live in UK, but i would participate any time, when Gordon's on!

Hope for a new season with cook-a-long

Take care!