FT uses empty billboards in attempt to drive the importance of advertising

The FT is to launch a new campaign on Monday (20th Oct 2008), which will see them using empty billboards as a canvas to drive a debate very close to our hearts. The campaign will go up across outdoor sites on Monday, and will involve selected billboard sites being stripped back to their boards, with the question: "Global downturn. What's the first mistake businesses make?" placed in the top corner.



The campaign drives people through to www.ft.com/budgets, which contains case studies on why advertising still remains crucial in times of economic downturn. I think this is a brilliant idea which should cause much debate among businesses and agencies alike. The execution is very impactful, and is definitely something new and eye catching.