Monday, 19 January 2009

See yourself in the RAF – Royal Air Force Campaign

The Royal Air Force are currently running a campaign ‘See yourself in the RAF’, which by simply uploading a picture of yourself into an MPU gives you a glimpse of what life could hold for you if you were to take up a career in the RAF.

'See yourself in the RAF' - Blog Example

A fantasy blog is created with the users image embedded in a variety of different scenarios, including blog posts and photos, giving the user an idea of what life could be like in the RAF. Although this isn’t anything particularly new I really think it works in this instance, and with all of the RAF URL’s accessible from the page, I think it is a far more interesting way of capturing a potential recruits imagination than a generic landing page.