Wednesday, 21 January 2009

Pepsi - Dear Mr. President: Refresh Everything

As a nice way to enforce their brand values in a way which is current and in the front of everyone's mind, Pepsi have created their 'Refresh Everything' website giving users the chance to upload a message for the new President in any way they want to.

Pepsi say on the site, that there will be a number of fun experiences to allow people to engage with their 'Refresh Everything' guiding spirit, starting with the opportunity to 'speak your mind as a new president prepares to refresh the nation'. A number of celebrities have already got involved including Lady Gaga, Eva Longoria, and Will.I.Am.

There has also been a YouTube channel created for users to upload their videos and leave messages, the best of which will be uploaded to the site, as well as a Facebook page, and Mobi site.

Via Adverblog