Monday, 12 January 2009

RSPCA – Give animals a voice campaign

The RSPCA are ‘Rooting for pigs’ in their latest campaign, to speak out and call for ‘supermarkets and other UK food retailers to work with the charity and the British pig industry to develop and sign up to a voluntary labelling agreement’. The campaign was launched today with full page National Press adverts announcing the ‘Give animals a voice campaign’, along with all the details needed for people to pledge their support.

As well as the Give animals a voice website and online video (below), Jamie Oliver has been working with the RSPCA to lead the debate during Channel 4's The Great British Food Fight, in a programme titled Jamie Saves our Bacon which is due to air Thursday, 29 January.