Friday, 29 May 2009

HSBC Rugby Lions Training Ads 2009

Tomorrow (Saturday 30th May) sees the start of the 2009 British & Irish Lions Rugby tour of South Africa, and so this week has seen the release of a brilliant series of ads by partner HSBC. The ads sees the players taking it in turns to train the lions of the Savannah in the skills they would need on the pitch, passing, tackling etc (seen below).

The ads featured in this week's BestadsonTV podcast, follows the launch of HSBC's online campaign to promote and build support for its sponsorship earlier in the month. This involved an tool on the British and Irish Lions website that allowed fans to add their names to a giant Lions shirt that will be taken on tour with the team.