Thursday, 21 May 2009

Drench - Pheasant Rodeo ad

Sometimes there's no better way to start the day than to watch a random 60 second ad featuring a cowboy riding a giant bird as part of a campaign for flavoured water, and luckily for us Drench have giving us exactly that. Their new TV creative for new 'Juicy Drench' (shown below) features a rather random but excellent Pheasant Rodeo set against the music of Black Box with 'Right on Time'.

Drench - Pheasant Rodeo 'Stay on top of your game'

To mark the launch of the new campaign Drench took their giant pheasant rodeo on a trip to Covent Garden, where newly crowned Miss Great Britain, Sophie Gradon, gave recreating the ad a go (Shown below). Personally I think I prefer it, although I can't quite put my finger on why!

Drench - Miss Great Britain takes on the drench Pheasant Rodeo

The Pheasant Rodeo execution follows their previous ad which featured Brains from the Thunderbirds dancing to 'Rhythm is a Dancer' by Snap.

Drench - 'Brains'

Who would have thought water could be soooo much fun... not me that's for sure! Enjoy!