Sometimes there's no better way to start the day than to watch a random 60 second ad featuring a cowboy riding a giant bird as part of a campaign for flavoured water, and luckily for us Drench have giving us exactly that. Their new TV creative for new 'Juicy Drench' (shown below) features a rather random but excellent Pheasant Rodeo set against the music of Black Box with 'Right on Time'.
Drench - Pheasant Rodeo 'Stay on top of your game'
To mark the launch of the new campaign Drench took their giant pheasant rodeo on a trip to Covent Garden, where newly crowned Miss Great Britain, Sophie Gradon, gave recreating the ad a go (Shown below). Personally I think I prefer it, although I can't quite put my finger on why!
Drench - Miss Great Britain takes on the drench Pheasant Rodeo
The Pheasant Rodeo execution follows their previous ad which featured Brains from the Thunderbirds dancing to 'Rhythm is a Dancer' by Snap.
Drench - 'Brains'
Who would have thought water could be soooo much fun... not me that's for sure! Enjoy!
Thursday, 21 May 2009
Drench - Pheasant Rodeo ad
Labels:
FMCG,
Online Video,
TV,
YouTube
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