Thursday, 14 May 2009

Builder's Breakfast Crowned Walkers "Do us a flavour" winner

It has been announced that after 4 or so months of being on our shelves, a winner to the Walkers "Do us a flavour" competition has been announced. According to Brand Republic over a million people entered the competition with Builder's Breakfast eventually picking up 232,336 votes, more than 10,000 in front of Onion Bhaji, which came in second. Fish & Chips came in third with 218,270 votes, followed by Crispy Duck & Hoisin (176,184), Cajun Squirrel (116,777) and Chilli & Chocolate (114,775).

The prize for the creator of the winning flavour of the competition which was originally launched in campaign kicked off in July 2008, not only won £50,000 presented by Heston Blumenthal (above), but will receive 1 per cent of future sales. Not bad considering over 1.2 million people entered, including myself (Spicy Italian Meatball). The campaign included a raft of media activity mainly focused around a bespoke video channel, ‘Do us a flavour TV' on Yahoo!, and an impressive number of TV creative to name just a few.