Thursday, 20 November 2008

Classic Guinness ad given second chance to shine

Over the last few days you may have noticed that in the National Press there have been appearances from a few classic brands and their adverts of yesteryear. The ads are appearing in the latest campaign by the Newspaper Marketing Agency, which includes the brands Guinness, Volkswagen, and Heinz, all of which over the years have used newspapers to strengthen and grow their brand.

The adverts appearing are as follows:

Original 'Toucan' Guinness advert (1930s - 1980s) next to Newspaper Marketing Agency 'Iconic Ads - Toucan' version

Original 'Lemon' Volkswagen advert (1959) alongside Newspaper Marketing Agency 'Iconic Ads - Lemon' version

Original 'Ketchup' Heinz advert (2007) alongside Newspaper Marketing Agency 'Iconic Ads - Ketchup' version

This is a nice way during this time to remind everyone of the strengths of different media channels, and although the NMA focuses more and more on how Newspapers are evolving and moving forward. It is also important to remember the success stories, and showcase those historic campaigns which still look comfortable and at home in the National Press, perhaps the most traditional of advertising channels.

For more information on this campaign, or to test your knowledge with the 'Iconic Quiz' click through to the Newspaper Marketing Agency here: Newspaper Marketing Agency website


Anonymous said...

That post is complitely useful for me at the time. thanks a lot!