Aviva have launched a new TV campaign to announce the name change of Norwich Union to Aviva, as part of a global brand alignment. This has been done using an all star cast including Bruce Willis, Ringo Star, Alice Cooper, and Dame Edna Everage, all asking "Would this have happened if my name had been...?".
According to Brand Republic the campaign is due to run across TV, print, outdoor and online media for six months.
Friday, 26 December 2008
Aviva TV ad kick starts communication of Norwich Union name change
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