Pepsi Max drives consumers to mobi site via QR Codes

This morning whilst carrying out my morning browse around the web, I noticed a new campaign by Pepsi which seems to be pushing QR codes to the UK public via online display. The banner ad shown below features the QR code with a message to click through and find out more.




Pepsi Banner Advert


Once on the site the user is educated as to what QR codes are, and how they work. There are also pointers on how to enable your mobile to recognise QR codes, and the benefits of doing so. In the case of Pepsi, the benefits to visiting their mobi site are games, videos, and other free content.



It is good to see another example in the UK of a brand trying to push consumers to use mobile to engage with their brand, but I can’t help but think that we as advertisers should be doing more. Although in the current economic climate it is challenging to encourage brands to ‘try something new’, there are brands which are proving that mobile can be a cost efficient media, and an effective branding tool.


http://www.comscore.com


The use of the mobile Internet has seen massive growth since the release of the iPhone in the UK, in early November 2007 (above), offering unlimited online access as part of their monthly package, and has shown how a simple technological movement can have such an effect on users browsing habits. As we are already seeing brands capitalise on this trend, it could again illustrate why it is so important for brands to test mobile sooner rather than later.


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