Monday, 15 December 2008

BBC Breathing Places campaign viral aims to help UK wildlife this Christmas

To promote their new Breathing Places campaign, the BBC has put together a site encouraging the public to create a refuge in their gardens, and support wildlife this Christmas giving them somewhere to hide away out of the cold. People are driven to the site by a viral music video which sees our fury little friends taking centre stage, including robins, squirrels, and mice.

The site also includes a host of information for schools, as well as downloads, other facts about the animals the campaign wishes to help out, and a postcode finder. This is a nice campaign to see at this time of year, and fits perfectly with other BBC programs and initiatives such as Autumn Watch.