To promote their new Breathing Places campaign, the BBC has put together a site encouraging the public to create a refuge in their gardens, and support wildlife this Christmas giving them somewhere to hide away out of the cold. People are driven to the site by a viral music video which sees our fury little friends taking centre stage, including robins, squirrels, and mice.
The site also includes a host of information for schools, as well as downloads, other facts about the animals the campaign wishes to help out, and a postcode finder. This is a nice campaign to see at this time of year, and fits perfectly with other BBC programs and initiatives such as Autumn Watch.
Monday, 15 December 2008
BBC Breathing Places campaign viral aims to help UK wildlife this Christmas
Labels:
BBC Breathing Places,
Christmas,
Digital,
Online,
Viral
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