Top 20 Coolest Brands - CoolBrands release 2008 winners

CoolBrands have released the 2008 definitive list of the UK’s coolest brands as voted for by consumers. The list (below) seems to have been highly influenced by the James Bond movies as we see Aston Martin take the CoolBrands top spot for the third year running:

1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
11. Dom Perignon
12. Virgin Atlantic
13. Ferrari
14. Ducati
15. Playstation
16. Sony
17. Nike
18. Boss
19. Facebook
20. Lamborghini



The list seems to have been largely impacted by brands offering escapism to ones day to day life, with brands like YouTube, Facebook, Bang & Olufsen, iPhone, and consoles such as Nintendo and Playstation dominating the Top 20.

Diesel XXX Party – Coming to a city near you!

To celebrate their 30th birthday, clothing brand Diesel are throwing the ‘Diesel XXX Party’ which is set to take place in 17 cities Worldwide on the same day. The event, being held in cities including New York, London, Zurich, Helsinki, Tokyo, and Dubai will include acts such as N.E.R.D, M.I.A, Mark Ronson, 2ManyDJs, and Chaka Khan.



As well as a Facebook Group which has been set up to promote the ‘Diesel XXX Party’, a viral 70’s style porn movie with a twist has been making it’s way through the web. The campaign fits really well with the brand’s existing image and target audience, and in terms of celebrating their 30th birthday, Diesel have carried this out very well.

The 17 cities include: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich,Paris, Oslo, Stockholm, Zurich, London, San Paulo, New York

Best Ads on TV Podcast

Best ads on TV have launched their very own Podcast, and best of all, it's for free! Every week users will be treated to best 6 TV spots in the world courtesy of Best Ads on TV as a podcast on iTunes, to enjoy whenever they want.



The Podcast is already proving a success, with the Best Ads on TV Podcast ranked as follows on the Video Podcast Charts:

#2 in Australia
#2 in New Zealand
#18 in the UK
#19 in Canada
#36 in Portugal
#63 in France
#66 in Ireland
#66 in Norway
#71 in Sweden
#85 in Belgium
#91 in Italy

You can access the Best Ads on TV Podcast here!!


Hats off to Adverblog for the tip off.

Wario Land: Shake it YouTube video

Wario Land: Shake it, the new game for the Nintendo Wii, has created a brilliant new video for YouTube. The video starts with actual game footage, but as the gameplay develops, the YouTube background feels the wrath of Wario’s fury, with the Related Videos section crumbling, Coins from the Wario Land: Shake it game flying everywhere, and the Comments boxes shattering to pieces. See the YouTube video for Wario Land: Shake it for yourself here.



This is an excellent example of innovation for both YouTube and Nintendo Wii, giving viewers something to pass on, and talk about. The video ends with the link to click through to the site, or replay the video, which I can garuantee most of you will. Enjoy.

Top 10 banned ads - Shortlist

Shortlist, the Men's free Weekly Magazine have today posted the Top 10 banned ads of all time today on the Shortlist website, reminding us of all of those ads we loved (but the ASA didn't), including brands such as Tango, and Agent Provocateur (the ad with a writhing Kylie on a velvet bucking bronco).

The Top 10 banned ads list comes after the recent stir caused by Eva Mendes in the recent Calvin Klein campaign mentioned on Funkadelic a few weeks ago.

Check out the list below, with a brief trip down a seedy and debauched memory lane.

1. Ikea



2. Umbro



3. Durex



4. Heinz



5. Nike



6. Danish Bacon



7. Agent Provocateur



8. Toyota



9. Glasses needed?



10. Tango

Join the Carphone Warehouse X Factor challenge

If you hadn’t guessed already, this is the new site by mobile store The Carphone Warehouse to launch it’s sponsorship of Saturday night hit TV show X Factor.

Continuing from previous sponsor Nokia, with the obvious musical interest between the viewers, and show’s content, Carphone Warehouse show us how a sponsorship can be perfectly engage an audience, and get them involved with the brand.



The Carphone Warehouse website acts as the central hub to the activity, allowing users to upload their own versions of musical classics, or vote for other entries, with a People’s chart compiled to showcase the latest entries.





I like the level of user engagement in this campaign, using the premise of the show as the backbone to the campaign. The indents to the program also include real people singing their hearts out to their favourite song, and really adds a cross media element to what could have potentially been, ‘just another television sponsorship’.

MySpace Music launch outdoor campaign

Myspace in the US is launching its first outdoor advertising campaign to promote the new launch of Myspace Music a joint venture between Myspace, and major record labels Sony, UMG and Warner Music.

The Myspace Music campaign is set to run in Los Angeles (Hollywood on Sunset) and New York (Times Square), and include some of the sites biggest names such as MIA, the Jonas Brothers, and Lil Wayne.

The adverts (below) show the artists alongside the playlists that provide them with creative inspiration, promoting the website's new playlist function, which allows members to aggregate a playlist free.


New York (Times Square) - Jonas Brothers and Lil Wayne Outdoor Billboard


Los Angeles (Hollywood on Sunset) - MIA Outdoor Billboard