Thursday, 22 October 2009

Augmented Reality DVD for Transformers Revenge of the Fallen

Okay so we've seen creative uses of Augmented Reality on phones, magazines, packaging, and now DVD's. For the DVD release of Transformers Revenge of the Fallen, we will see what is believed to be the first DVD and Blu-ray to use the technology offering the viewer something a little above and beyond the movie alone.

Video - Augmented Reality DVD for 'Transformers: Revenge of the Fallen' release

By placing the the packaging at your webcam a 3D puzzle will be launched, which when solved unlocks a whole host of augmented reality features involving the films hero Optimus Prime (as shown above). “The Optimus Prime Experience” will be located at the following here upon the release of the DVD: “The Optimus Prime Experience”

Related Posts:
Top 10 Augmented Reality Adveritising Campaigns… so far
Top 10 Augmented Reality Adveritising Campaigns… so far - PART 2
Transformers: Revenge of the Fallen: Augmented Reality ‘We Are Autobots’ Campaign
Transformers: Revenge of the Fallen Viral Campaign


rakeback said...

I just rented Transformers on DVD last night and I thought it was entertaning, but not as interesting as the first installment. I think Shia did a great job, but Megan Fox was a liability. The voices of the robots were really cool and the special effects were amazing. I hope the next version is better plot-wise.